Deeply rooted in citrus, the Roe family has been in the business of delivering the highest quality, sweetest citrus since 1927.
What started as a fresh fruit distributorship evolved over four generations into a thriving fresh fruit packaging and juice processing corporation. William G. Roe, the “founding father” of Noble and Blue Lake Citrus, and his family escaped the cooler temperatures of the north for the central Florida sunshine. After building a fresh fruit packing house, the family became focused on planting tangerine groves, starting first with the Dancey Tangerine. In 1927, the “Noble®” name was registered and thus began the packing of only the highest quality, sweetest tangerines.
While our story is a happy one, it is not without some struggles. The devastation to the citrus industry in the 1980’s left the third generation of family leadership looking for ways to innovate. By the 1990’s, the majority of the citrus industry had already ruled out using tangerines to make juice. They found that picking the entire tangerine tree at one time produced bitter juice. Bill, Quentin and Morgan were convinced by their Mom’s home-squeezed tangerine juice that peak of season, sweet tangerine juice could be achieved and shared. As industry innovators and juice artisans, the Roes’ hand-pick each tangerine at the height of sweetness, only when the fruit is ready, never before which produces the best and sweetest tangerine juice you’ve ever tasted.
For nearly twenty years, Blue Lake Citrus has been flourishing. Today, Blue Lake Citrus is the leader in producing premium all natural and organic juices. Committed to the longevity of the product and citrus farming, Blue Lake Citrus believes in sustainability and giving back. The bottles used are 100% sustainable and are even made at the facility; keeping the total business carbon footprint environmentally friendly.
A time-honored tradition has been established: Grow the best fruit possible to produce the most premium, artisan juice. This method has served the Roe family and Blue Lake Citrus well for almost a century. In 2014, the Roe family partnered with Florida’s first family — the Seminole Tribe of Florida, Inc., to establish a foundation of commitment to conserve and treasure the land, air, water and start a new era for innovation.
Conserve, protect and treasure the natural history and resources of Florida. Guided by a philosophy based around what nature has provided, the Seminole Tribe of Florida has developed into a nation that thrives.
Their story was not always an easy one. Over scores of years, the Seminole Tribe has overcome tremendous odds and opposition to reclaim their rightful place as Florida’s first family. Stewards of the land, air and water, this nation of people has had success in gaming, business acquisition and education.
Perseverance, strong work ethic and a commitment to each other has provided the opportunity for the Seminole Tribe of Florida to rise to an unparalleled level of independence. Thankful for where they are, it wasn’t always this way. While the stories of an emerging nation colliding with the native people are legendary, the tragic and painful effects on a people group are not. It was only a generation ago when healthcare, education and opportunity were sadly a dream available to very few. Poverty was common and consideration by the rest of the governing nation was not. Still in those unfortunate circumstances, hope was alive and determination was strong. Against all odds the people of the Seminole Tribe of Florida, through the careful leadership of their elders, became the successful victors they are today.
Today, healthcare is abundant, education is available and the economy is strong. However, the work is not done and the vision for the future is bright. The leadership now continues to strengthen and grow both the people and the economy, while protecting the very resources that were used as tools to accomplish these achievements. The focus is now on the future generations of the Seminole Tribe of Florida as well as other struggling Native Nations.
The leadership of the Seminole Tribe of Florida strongly believes that with success comes a responsibility. That responsibility is now the catalyst for initiatives to benefit other people groups that are, even in today’s world, in the same place as the Seminole Tribe of Florida was when they were in less fortunate circumstances. There are still Native Nations and people groups who are unrecognized, missing their original resources and who are in desperate need with waning hope for a brighter future — a future that would include rewards for hard work, education for their children and beneficial healthcare for all. The Seminole Tribe of Florida is in the process of helping those less fortunate achieve their dreams, not through government programs or charity, but through opportunity and education.
The Seminole Tribe of Florida is now unselfishly developing a future that will in a sense bring a recollection of the past, one of freedom, stewardship and the strengthening of a nation of people. While the technology and modern culture may bring new appearances, the ancient values will remain strong.
It is with this clear vision that the Seminole Tribe has joined with the Roe family in pursuit of providing the purest juice.